Brand Best Practices

ANT+ Just works

No matter what we create, design, build or sell, it all comes down to the consumer and their understanding of what we collectively bring to their world. Let's make things easy!

As developers of ANT and ANT+ products, we've made it our mission to deliver the very best products that 'just work’ so let's make it clear to your end users that their ANT+ enabled devices will do what we say they will do, simply and seamlessly. Let's tell them how to find out more about those devices and which other products they really will work with.

Ultimately, we want to make it easy for the people who use ANT and ANT+ products to benefit from our joint commitment to excellence and compatibility. ANT+ Product Certification and proper branding practices will help make this happen. The ANT and ANT+ branding programs, ANT+ Product Certification and ANT+ Product Directory have been specifically designed to inform and educate the end users while adding solid value to your own brand and products.

It's Really That Easy.

Getting started

Using the ANT+ brand assets indicates that your product/service has been certified to ‘just work’ with other products in the extensive, multi-company ANT+ ecosystem. By using the ANT+ logo and ANT+ device profiles, you provide consumers confidence when choosing their sport and fitness devices/sensors.

Who can use ANT+ branding?

To use any ANT+ brand assets, you must be an ANT+ Adopter or ANT+ Annual Member and your product/service must be intending to, completed or is currently in the process of ANT+ Product Certification as outlined in the ANT+ Adopter Agreement.

Products/services that are not ANT+ Certified are not permitted to use ANT+ brand assets.

Note: Products/services that use ANT and are not ANT+ Certified are permitted to use ANT brand assets. Please see the brand guidelines below for more details.

When to use ANT+ branding?

Involve your appropriate teams early enough in your development and certification process to incorporate ANT+ branding and word marks on:

your product (label or user interface)
packaging
website
user manuals
technical specification documents
news announcements

How to use ANT+ branding?

Getting started is easy. Review the tips and dowloads below. Questions may be directed here.

DOWNLOADS

The following resources are available to assist you:

ANT+ Brand Guide - including ANT+ Certification Brand Requirement details

To download the complete ANT Wireless Brand Guidelines, including official ANT+ logo artwork files, please go to the Certification Getting Started tab here and look for the ANT+ Brand Tools download (login required).

BRANDING TIPS

Make it Easy for Your Consumers!

Interoperability is a key feature of ANT+ Certified Products and consumers benefit by knowing which devices are compatible. Here are some tips to help you to convey the ANT+ Advantage to your customers:

	ANT+ Product Directory The ANT+ Product Directory is a complete inventory of all ANT+ certified products and quickly connects visitors to hundreds of industry-leading devices and all compatible products and apps within the vast ANT+ ecosystem. This is an essential guide for consumers in sourcing product and compatibility information; for retailers in buying and selling inventory; and for you in promoting your products and discovering new market opportunities. TIP Take advantage of this tremendous resource. Link to www.thisisant.com/directory on your website, user manual, product announcements, advertisements and retail collateral.

	Product Marking (Label or Electronic User Interface) Add the appropriate ANT+ logo to the product itself to provide a clear indicator to consumers of ANT+ interoperability. TIPS: Apply the logo to a consumer-accessible area. Ideal locations are by other trade markings on product labels, or in user interface setting or pairing screens for apps and electronic devices. Avoid common mistakes. See the ANT Wireless Brand Guidelines for details.

	Product Packaging Add the ANT+ logo to the retail packaging to provide a point of purchase indicator of ANT+ interoperability. TIPS: Apply the logo to a visible area To showcase specific interoperability details, you may add the appropriate profile icons that pertain to your product Avoid common mistakes. See the ANT Wireless Brand Guidelines for details.

	Product Web pages, User Manuals, Advertisements, App Store descriptions and other collateral Take advantage of these key areas to showcase the ANT+ features of your product and the compatible options available. TIPS: For text only applications, use this statement and link: Featuring certified wireless ANT+™ connectivity. Visit www.thisisant.com/directory for compatible products. To showcase specific interoperability details, add the ANT+ logo and profile icons that pertain to your product (example shown here) Avoid common mistakes. See the ANT Wireless Brand Guidelines for details.

	Technical Specifications Be sure to list ANT+ in the connectivity features section of your product spec sheet, white papers and other techical documents and web pages. TIPS: Use the following term: ANT+™ wireless technology Apply the trademark symbol to the wordmark where possible To showcase specific connectivity details, use the following statement and link: Featuring certified wireless ANT+™ connectivity. Vist www.thisisant.com/directory for compatible products.

	Common Mistakes The ANT+ logo and profile icons consist of the symbol, the logotype AND the box with the rounded corners. Do not alter any of these elements. Do not place the reverse logo on a light background and add a black border/box around the Symbol and Logotype. The standard logo is the correct logo to use on light backgrounds. Do not place the standard logo on a dark background and add a white border/box around the Sympol and Logotype. The reverse logo is the correct logo to use on dark backgrounds. When working with a full colour print application, you must adhere to the ANT Wireless Brand Guidelines and are not allowed to adjust the ANT+ brand to suit your brand colours. When working with a one colour print application, see the ANT Wireless Brand Guidelines for colour options. Do not add gradients to the black area of the logo TIP: See the ANT Wireless Brand Guidelines for full details.